embargo press release example

Embargo Press Release Example: A Comprehensive Guide

Table of contents
  1. The Basics of Embargo Press Releases
  2. Embargo Press Release Example
  3. Frequently Asked Questions
  4. Final Thoughts

Embargo press releases are an essential tool for companies and organizations to control the timing of important news. By issuing embargoed press releases, they can share significant developments with journalists under the condition that the information will not be published until a specific date and time. In this article, we will delve into the concept of embargo press releases and provide a detailed example to help you understand the structure and content of such releases.

The Basics of Embargo Press Releases

Before delving into an example, it's crucial to grasp the fundamentals of embargo press releases. Essentially, an embargoed press release is a document that contains newsworthy information which a company or organization wishes to share with the media on a predetermined date. Journalists who receive an embargoed press release agree not to publish the information until the agreed-upon time and date. This allows them to prepare their stories in advance, ensuring that the news breaks simultaneously for all media outlets, creating a level playing field in terms of reporting.

Embargoed press releases are commonly used for major announcements, product launches, financial results, or mergers and acquisitions. They allow organizations to generate buzz and publicity for their news while maintaining control over the release timing.

Components of an Embargo Press Release

Now, let's explore the key components that make up an embargo press release:

  1. Embargo Notice: This prominently featured statement at the top of the document specifies the date and time when the news can be released. It serves as a clear indication to journalists that the information is under embargo until the specified date and time.
  2. Headline: The headline should be attention-grabbing and provide a clear indication of the news being shared. It is often bold and positioned at the top of the press release.
  3. Subheadline: This optional element expands on the headline, offering a bit more detail about the news without revealing all the key information.
  4. Body: The body of the press release contains the main details of the news. It should be well-written and structured, providing comprehensive information while maintaining the embargoed nature of the release.
  5. Boilerplate: A boilerplate is a standard company description that appears at the end of the press release. It provides essential background information about the organization, including its mission, products, and services.
  6. Contact Information: This section includes the name, title, phone number, and email address of the media contact person. Journalists can use this information to reach out for further details or clarifications.

Embargo Press Release Example

Below, you will find a fictional example of an embargo press release:

Embargo Notice:

Embargoed Until April 30, 2023, 6:00 AM ET

Headline:

NewTech Unveils Revolutionary AI-Powered Device Set to Transform Healthcare

Subheadline:

Groundbreaking technology poised to revolutionize patient care and diagnostics in the medical industry.

Body:

NewTech, a leading innovator in the healthcare technology space, is proud to announce its latest breakthrough—the AI MedAssist. This cutting-edge device leverages artificial intelligence to analyze patient symptoms, conduct rapid diagnostic assessments, and recommend personalized treatment plans. With its potential to significantly enhance medical outcomes and streamline healthcare delivery, the AI MedAssist marks a pivotal advancement in the field of medical technology. The official unveiling and in-depth demonstration of the AI MedAssist will take place at the World Healthcare Innovation Summit on May 15, 2023.

Boilerplate:

About NewTech: Founded in 2010, NewTech is committed to pioneering innovative solutions that address the most pressing challenges in healthcare. The company's portfolio encompasses a diverse range of cutting-edge medical devices and software, all designed to elevate patient care and clinical outcomes.

Contact Information:

  • Media Contact: Jane Smith
  • Title: Director of Public Relations
  • Phone: 555-123-4567
  • Email: jsmith@newtech.com

Frequently Asked Questions

What are the benefits of issuing an embargoed press release?

Issuing an embargoed press release allows organizations to build anticipation for their news while ensuring that journalists have sufficient time to prepare their stories. It also enables a synchronized release of information, preventing leaks and ensuring fair and simultaneous coverage across various media outlets.

How should journalists handle embargoed press releases?

Journalists who receive embargoed press releases are expected to honor the embargo date and time, refraining from publishing the information until the specified release time. They can use the advanced information to prepare accurate and comprehensive stories while respecting the embargo agreement.

Final Thoughts

Embargo press releases play a vital role in strategic media communication, allowing organizations to orchestrate the timing of their news announcements effectively. By understanding the key components and dynamics of embargoed press releases, both companies and journalists can navigate this communication tool with professionalism and integrity.

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